Privacy Policy

Last updated: September 1, 2024

At the office of Whitney Florin, M.D., we deeply value the trust you place in us and understand the importance of protecting your personal and health information. We are committed to maintaining the highest standards of confidentiality and ensuring that your privacy is respected throughout your interactions with us.

Information We Collect

When you request a consultation through our website, we collect the following information:

  • Full Name
  • Contact Information (Phone number and email address)
  • Cosmetic Procedures of Interest
  • Specific Concerns (Optional)
  • Preferred Method of Contact (Phone call, text, or email)

How We Use Your Information

The information you provide is used solely to facilitate your consultation with Dr. Florin and to ensure that we can effectively communicate with you. This includes:

  • Scheduling and coordinating your consultation.
  • Responding to your inquiries.
  • Providing information about our services.

SMS Communications and Consent

If you choose text/SMS as your preferred contact method when submitting the consult request form, you consent to receive text messages from us regarding your consultation, appointment reminders, and related communications.

  • Message Frequency: The number of text messages you receive may vary based on your interactions with us, such as responses to appointment reminders or ongoing communication regarding your care. We strive to keep our messaging relevant and timely.
  • Opt-Out: If at any time you wish to stop receiving SMS messages, you can reply “STOP” to any text message you receive from us.

No Sharing of Personal Health Information (PHI)

We do not share your personal health information (PHI) with any third parties, except as required by law. Additionally, we do not sell your contact information or any other personal data. Your contact information and any PHI collected are used solely for the purposes outlined in this policy, and we maintain strict confidentiality in handling your data.

Your Rights and Our Compliance

We comply with all relevant privacy laws, including HIPAA, the California Confidentiality of Medical Information Act (CMIA), and the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). Where these laws overlap, we adhere to the strictest standard.

  • Access: You have the right to access the personal and health information we hold about you.
  • Correction: You may request corrections to your information if it is inaccurate or incomplete.
  • Deletion: You have the right to request the deletion of your information, subject to legal obligations.

Children’s Privacy

Our services are intended for individuals who are 18 years of age or older. We do not knowingly collect or solicit personal information from anyone under the age of 18. If we learn that we have collected personal information from a child under 18 without verification of parental consent, we will delete that information as quickly as possible.

Data Retention

We retain your information for as long as necessary to fulfill the purposes for which it was collected, or as required by law. This includes legal obligations for record-keeping and other lawful purposes. If you have any questions about our data retention practices, please contact us.

Data Breach Notification

In the unlikely event of a data breach, we are committed to notifying you promptly, in compliance with California law, to ensure you are aware and can take appropriate actions.

Contact Us

If you have any questions or concerns about this privacy policy, how your information is handled, or your rights as outlined above, please contact us by calling our office at (949) 877-8330.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. If we make any significant changes, we will notify you by posting the updated policy on this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.